Since 1993 · Joel 2:28
Our story.
Generation 2:28 was born long before it became a clothing brand.
during a week of revival meetings, a few friends from my church youth group and I were dreaming about what to call our youth ministry. As we talked, one Scripture kept rising to the surface: Joel 2:28.
“And afterward, I will pour out My Spirit on all people. Your sons and daughters will prophesy...”
Joel 2:28
That night, the name Generation 2:28 was born.
What started as a name for a youth group stayed with me through the years. The vision never left. It became a reminder that God desires to raise up a generation that knows Him, hears His voice, and walks boldly in His purpose.
Why apparel
Throughout Scripture, garments carried meaning. God instructed sacred garments to be crafted for His priests “for glory and honor.” He commanded His people to wear reminders on their clothing so they would remember who they belonged to and how they were called to live. We believe fashion can still tell a story today.
Exodus 28:2 · Numbers 15:38–39
Generation 2:28 exists to use apparel as a tool for Kingdom impact. Every design is intended to spark conversations, inspire faith, and remind people of their God-given identity.
Our clothing is more than fabric and ink. It is a declaration that this generation has been called, empowered, and equipped for such a time as this.
We are not building a brand.We are championing a generation.
- Mission
- Empowering a generation to live with identity, purpose, and bold faith through Kingdom-inspired fashion.
- Vision
- A generation filled with the Spirit. A generation rooted in purpose. A generation called to make Jesus known.
- Tagline
- Clothed with purpose.